Small Shop Spotlight: Follow Your Arrow

I introduced my Small Shop Spotlight last month with the company River Babe Threads. This month I am highlighting Follow Your Arrow Clothing (FYA). If you follow me on Instagram or Facebook or even follow this blog, you have probably seen some of the amazing  t-shirts and vinyl decals that Katie from FYA makes. I love shopping small because I know it makes a huge difference to the lives of the mamas who run the shops.

Disclosure: As a brand representative I receive a discount for t-shirts, vinyl decals, and digital prints in exchange for marketing photos to FYA. However, I was not asked, or obligated in any way, to write this post. I just love the products and the mama who runs the shop! Also, there are affiliate links included which means if you make a purchase I will make a small commission at not cost to you.


Follow Your Arrow makes the cutest tees for babies and toddlers.  The Iowa-based shop is all about trendy, fun, and happy tees for babies and kids! I love how fun and positive all the shirts are and that they are (for the most part) appropriate for both girls and boys depending on how you style them.  The t-shirts run from Newborn to 4T and they are so soft and comfortable. Katie is constantly coming out with new designs so there is always something new in her shop. Shipping is always really reasonable too, it’s not 2-4 weeks like some small shops sometimes are.

I love that you can get any of her designs on any of the tees. For example I thought this “Mud is my Favorite Color” design would be perfect on a romper so I just wrote a note during check out and here it is. P.S. These rompers are on sale and they are AWESOME — we have two!

In addition to the t-shirts, Katie offers vinyl decals that are perfect for mugs and glassware. I wrote a post earlier this year on perfect DIY Gifts for moms and included her vinyl decals as a great option because they are so easy to apply and the designs are perfect for moms.


FYA also has super cute digital prints that you can order. They are sent as a PDF and you can print them at home or at a local print shop and frame them to hang on your little one’s wall. I have found that these prints are awesome for Aiden’s play space and also make a great photo prop.

I feel really lucky to have met Katie through my blogging journey and as a brand rep for her company. I asked Katie to answer a few questions so you could get to know the person behind the shop a little better too.

1. Tell me a little bit about your background.

I have been a stay at home mom to my 2 kids since they were born.  I am also an LMT (licensed massage therapist). My kids are 5 & 9 and I have a wonderful husband and we will be together 9 years this year!

2. Why did you open Follow Your Arrow?

I opened FYA in the summer of 2015.  I had no business experience at all.  I started FYA because I wanted a way to make an income while being a stay at home mom.  I love creating and making shirts.  I first started with tees, then I added decals and digital prints to the shop.  Running a business is hard! There’s more to it than just making the tees! Haha!

3. What is your favorite part about owning Follow Your Arrow?

My favorite thing about FYA is that I’m handmade.  I make each tee at home, package it up, and take it to the post office.  I do it all. And I love it. I love seeing customer pictures of the kiddos in my tees! That would be my favorite part!

4. Why should people shop small?

I think everyone should shop small business because when they do they are helping a mom put food on the table, helping pay for my kid’s dance and soccer lessons.  It means more when you shop small business because of all the extra touches we put into our work like a simple thank you note in your order.  Target doesn’t write you a thank you note when you check out… I’m very thankful for all the people who have supported my shop and still come back because they love my tees! It makes me so happy!

Be sure to join the FYA VIP Facebook page for new designs, ready to ship items, sales, and giveaways and follow Follow Your Arrow on Instagram.

Do you have any favorite small shops? Let me know in the comments so I can check them out!

If you liked this post check out My Favorite Etsy ShopsOur Wobbly Waddler — Walking Baby, and The Sweetest Valentine’s Day Outfits.

To follow our daily adventures follow us on Instagram and like us on Facebook.

Highlighting the small shop Follow Your Arrow Clothing (FYA) that offers amazing t-shirts for babies and toddlers, digital prints, and vinyl decals.
Highlighting the small shop Follow Your Arrow Clothing (FYA) that offers amazing t-shirts for babies and toddlers, digital prints, and vinyl decals.






About Melissa

Hi, I’m Melissa! I am a mama to an energetic toddler, a wife to my amazing husband Dan, and I work full-time as a meeting planner. I started this blog because, after having my little guy, I quickly learned that exhaustion and baby brain causes you to forget some of the amazing (sometimes horrible and sometimes wonderful) details related to the first several months of raising a baby. Considering we may have more kids in the future, I want to document everything we do, so we remember what worked the first time around, and hopefully help other first time mamas along the way!
  • Katie Kunze

    Thank you so much for all the sweet words about my little shop! Love all the pictures of Aiden!!

    • Melissa

      Thank you for making such great tees!

  • Hannah

    Adorable photos! Can’t wait to have a little guy to dress so I can shop!

    • Melissa

      Shopping for little guys is SO much fun!

  • Oh my goodness! He is adorable. Love the duds 🙂

    • Melissa

      Thank you Suzanne!

  • Diedre Anthony

    This shop makes the cutest clothes! Oh, and I love your new site! I haven’t seen the new redesign since you did it. Love!!

    • Melissa

      Thank you so much Diedre! 🙂

  • FYA seems like a great shop! I just went to look at her decals, because I love decals for like everything! Thank you for introducing great products!

    • Melissa

      I LOVE the decals. They are so simple to put on mugs and cups for a unique/fun look!

    • Katie

      Thank you so much! I love to make custom decals as well! – FYA

  • Jamie Fuller

    I adore the “mud is my favorite color” shirt and pictures. What an adorable little guy. I love shopping small too- looks like an awesome shop with lots of great items for kiddos!

    • Melissa

      I hope you check her shop out Jamie. She has so many adorable tees!

    • Katie

      Thank you so much! – FYA

  • Chanel van Reenen

    i love all those graphic tees! so perfect for boys!

  • Kim Reed

    Love small shops – anything with cute tees especially! We need the mud shirt for my little girl!

  • I love learning about small shops, and free shipping is my JAM – I’m so much more likely to order when I don’t have to pay separate shipping!

  • Fi Morrison

    I love Katie’s answer about why should we shop small – to help a mum put food on the table for the kids. Such a great reason to shop small (I say this as a mum with a small biz mind you!).
    I absolutely LOVE the dinosaur shirt 🙂 Checking out the FYA story now! Thanks for sharing!

  • Amanda Jonsson

    I really love these designs! And I love that she has stuff for baby and for mom too. I will most definitely be buying form FYA in the future; thank you for sharing! One of my favorite small shops is Mama Love Collective. They are boxes of hand picked items (most from small shops) that are built to encourage mothers. The idea being that someone can purchase a box to send to a mama to help encourage her. There’s also an option to donate a box to a mama recovering from domestic abuse. The website is:

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