Small Shop Spotlight: Hudson Lillian Designs

If you’ve been around for a bit you know how much I love supporting small shops. I love knowing that I am helping other mamas live their dreams by purchasing from them. Today I am highlighting Hudson Lillian Designs (HLD for short) an amazing graphic t-shirt shop with tees for the whole family owned by an incredible, funny, whiskey loving mama of two named Ashleigh. You may recognize her name because she contributed to my holiday stress post over the holidays last year!

Hudson Lillian Design features witty and bold tees that are hard not to love. Her brand is monochromatic so 95% of the tees are black (she did have a really awesome burgandy color shirt last Christmas that I love!) The black is great for moms and dads because, let’s face it, kids are messy. HLD is one of the few small shops that I can purchase tees for Dan. We can often be found wearing our HLD because everything is so comfortable and easy to wear. I love the mini-nado shirt for Aiden and when he turns two you will find him in a two-nado shirt for sure!

Today I am highlighting Hudson Lillian Designs (HLD for short) an amazing graphic t-shirt shop with tees for the whole family owned by an incredible mama.

Not only are the shirts cute, but Ashleigh is an incredible person. I’ve gotten to know her over the last year and consider her a close friend. She is one of the nicest people I know. I’m not even sure I can adequately put into words how highly I think about her. She is the kind of person that would give you the shirt off her back without hesitation. She is a strong supporter of postpartum depression awareness after suffering from it herself. She donated proceeds from her After the Storm tee to the Always With Me Foundation. The foundation is dedicated to providing affordable postpartum doulas and education to pregnant women about PPD.

As a toddler mom I am looking for specific things when it comes to clothes. These are my toddler mom life summer style must haves.

I asked Ashleigh to share a little more about herself, her family, and her shop so readers can get a little behind the scenes look at the mama behind the shop.

1. Tell me a little bit about your background.

Hello world! I’m Ashleigh! I have dabbled in a little bit of everything before I figured out that I NEEDED to be a small business owner and make my own rules.
I initially wanted to be a police officer with my ultimate goal being state medical examiner. Both of those ended pretty quickly after I was a cadet for the department for a few years. Becoming a teacher was my next dream. It got interrupted by cosmetology school and being a professional make up artist. During all this discovery I also was a bartender and waitress. A few years later I went back to teaching; it was perfect or so I thought. I loved teaching. When I became a Mama I realized something; I needed to be home with my boy. And the beginning of HLD….

2. Why did you open Hudson Lillian Designs?

My family moved across the country when our oldest was 8 months old. I developed PPD and since we didn’t have any friends or family within 2,000 miles I became very lonely and completely isolated. I needed something to jump start my life again and something to give me purpose. HLD was that. It began as a burlap wreath and wooden sign store; fast forward two years and we are now a monochromatic graphic tee shop. When I decided to switch gears I realized I wanted to do good. I wanted to make a difference. I tried to think about what would have made my hardest days easier and that was just to have someone; anyone talk to me. I pride myself in designing tee shirts that start conversations. That make friends and that grow smiles. I hope one day the conversation in the aisles of Target can let a Mama talk about her rainbow baby, or the child they never hugged, all the tasks they have left for the day, or their favorite wine to deal with all their toddler’s whining. That’s my dream.

3. What is the meaning behind the name?

I created Hudson Lillian Designs to find myself and to be a better Mama to my sons. The name reflects just that. Our oldest middle name is Hudson- My favorite flower is a Lilly. I am currently in the process of coming up with a way to incorporate our youngest into the company name as well so we ‘may’ be due for some re-branding soon!

4. What is your favorite part about owning Hudson Lillian Designs?

The people. This may have been the easiest question to answer. I’ve met so many strong. incredible women since opening HLD. I’ve actually made life long friendships and I’m so blessed with the people who are in my corner. I couldn’t continue without my tribe.

5. Why should people shop small?

Shopping small is supporting a family directly. It’s helping a small business owner get their groove. Shopping small is so important because that Mama behind the shop is probably constantly thinking she’s failing. One purchase, one share, one like, one mention- could change her entire mindset. The best thing about shopping small if your contribution IS the difference for them.

You could not be supporting a better family by buying from HLD. I hope you will check out her tees and love them as much as we do. You can save 15% on the tees in her shop by using CASTAN15. There is some great stuff coming out for the fall ( I saw some sneak peaks) so you should join her VIP Facebook Group for sneak peaks and insider information and follow her on Instagram.

Hudson Lillian Design is also giving away a tank top to one Baby Castan on Board reader. You can enter using the RaffleCopter widget below. The giveaway ends on Friday, July 28.
a Rafflecopter giveaway

Let me know… what is your favorite HLD shirt?

If you liked this post check out Small Shop Spotlight: River Babe Threads and Toddler Mom Life Summer Style.

To follow our daily adventures follow us on Instagram and like us on Facebook.

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About Melissa

Hi, Iโ€™m Melissa! I am a mama to my baby Aiden Milo (born November 2015), and a police wife to my husband Dan. I started this blog because, after having Aiden, I quickly learned that exhaustion and baby brain causes you to forget some of the er-lovely (sometimes horrible and sometimes wonderful) details related to the first several months of raising a baby. Considering we may have more kids in the future, I want to document everything we do, so we remember what worked the first time around, and hopefully help other first time mamas along the way!
  • I love that suck it up buttercup shirt! I would love to win it!

  • Patricia

    Cute post!! I like the “I make the rules…go ask mom first”, but all the tees are great!!

    • Melissa

      That’s my favorite ‘dad’ shirt ๐Ÿ™‚

  • Victoria

    I love the mini and two nado shirts

  • Rachel Ritlop

    Omg so cute! Love the shirts!

  • Michelle Phillips

    Love the “After the storm” meaning…. such a common diagnoses for moms so rarely talked about. Great shirts with spunk!

    • Melissa

      Michelle, that is one of my favorite shirts and the proceeds help a charity with the mission of helping moms with PPD. Ashleigh is so generous and caring!

  • These shirts are SO cute! I love the mini-nado one that you have for Aiden. So cute!

    • Melissa

      Thank you! They are really soft and comfortable too.

  • Leighann Hall

    Love these graphic tees and also the name of her company! Supporting families directly is so great!

    • Melissa

      I agree Leighann! I feel good about spending a little more to help a fellow mama!

  • Pamela Hodges

    Love all of Ashleigh”s designs! Her VIP group is lots of fun as well!

    • Melissa

      Yes! Ashleigh is so funny and her VIP group is a lot of fun!

  • Kate Cushman

    These tees are so cute! Love supporting small shops!

    • Melissa

      I agree! Thank you ๐Ÿ™‚

  • SMALL SHOPS FTW. I love supporting small shops and these tees and tanks are darling. Yes for mom bosses!

    • Melissa

      I do too! Thank you ๐Ÿ™‚

  • Olga

    Suck It Up Buttercup Tank

  • Emily Brown

    Love the shirts! They all have some great sayings.

    • Melissa

      Yes, that’s what I love about her shop. They are funny/witty and different!

  • Jacki Quinones

    I love supporting small shops! These shirts are so perfect!

    • Melissa

      I do too Jacki! Thank you for stopping by!

  • Jenn

    I like how she found something to help her out of PPD! I love small shops!

    • Melissa

      She is amazing! I love her story too

  • Yes I’m That Mom

    Love the shirts! Too freaking cute! And I absolutely love the journey to get to where she is today! Kudos mama!

    • Melissa

      Isn’t a great to learn more about the moms behind the shops? They always have really interesting lives/stories!

  • Clair

    Love supporting small shops โค๏ธ These shirts are just perfect ๐Ÿ˜Š Can’t wait to check more of her stuff out!

    • Melissa

      Thank you Clair! I hope you love her tees as much as we do!

    • Melissa

      I do too Clair! I hope you love her shop as much as I do!

  • T-Nicole Johnson

    Love her tees & saying on them! She pretty has one for the entire family.

    • Melissa

      That’s one of my favorite things about her shop. It’s basically a one stop shop.

    • Melissa

      Yes, she does! We all love wearing our HLD shirts.

  • The baby nado shirt is my favorite; so cute!

    • Melissa

      Yes, that one is so sweet! I love it too!

    • Melissa

      I love that one too, Mary!

  • Bethany M. Edwards๐Ÿ“š

    I love supporting small businesses! Wonderful interview and LOVE all these graphic tees!! Will check out more!

    • Melissa

      Me too! I hope you love her shop as much as I do!

    • Melissa

      Thank you Bethany! I love sharing these small shops…they are owned by such wonderful mamas.